Goodyear: Expanding Into African Markets
Goodyear aims to capture a sizeable share of the growing market for tires in Africa
Goodyear is one of the world's largest tire companies, with an iconic brand and operations in most regions of the world. For more than 120 years, Goodyear has been developing products and services that keep the world moving. Headquartered in Akron, in the USA, Goodyear employs approximately 72,000 associates worldwide and operates 55 manufacturing facilities in 23 countries.
Goodyear develops, manufactures, markets, and distributes tires for most applications, including automobiles, trucks, buses, motorcycles, mining and industrial equipment. In addition to Goodyear-brand tires, the company also produces other well-respected international brand names, including Kelly, Fulda and Sava.
Goodyear Middle East & Africa
Goodyear Middle East & Africa is an exciting growth region. Goodyear is renowned as a leader in chosen markets and product segments, building customer partnerships, providing clear selling points, simplifying our business operations and being innovators in all it does. Leveraging its brands and building reliable win-win partnerships Goodyear creates unique value for its customers and end users. In its relentless pursuit of forward motion, Goodyear is constantly evolving as it works to improve its performance.
The company’s world class integrated business planning and supply chain network supports the efficient distribution of its tires across the Middle East & Africa, imported from the US, Europe and Asia depending on product type and brand, to its customers.
Consumer Tires
Goodyear offers tires and brands for the unique needs and expectations of consumers. Goodyear car tires offer long treadwear, mile after mile of excellent traction and performance on the road. Versatile 4x4 tires provide rugged off-road traction that do not compromise on-road performance. Designed for high mileage, all-weather traction, Goodyear light truck tire tread designs promote a smooth, quiet ride. Goodyear works with a wide range of distributors to maximize its reach to consumers and is proud that Goodyear tires are fitted as standard by a number of top manufacturers.
Commercial Truck Tires
Goodyear makes commercial truck tires easy with a wide selection of innovative commercial truck tires for numerous applications and services to back them up. Goodyear’s Total Solutions include services such as Fleet Tracker and Ride over Reader as well as premium retreads to help fleets extend the tire life cycle. Goodyear technologies and tires work to help your fleet save money and reduce downtime. From surface and underground mines to quarries, constructions and ports, Goodyear also has an OTR tire for a wide variety of applications.
Tires for the Unique Needs of Middle East & Africa
Goodyear Middle East & Africa selects and offers tires and brands for the unique needs and expectations of our customers across a range of qualities and price categories taking into account the conditions faced in the region.
Goodyear tires are perfect for rough roads as they tested for providing a smooth and comfortable ride on tough road conditions and are known for their high performance and long life.
Goodyear develops special ranges of tires to meet the tough road and weather conditions across Africa and the Middle East. Specifically, the Omnitrac and KMAX range of truck tires are specially developed by Goodyear to cater to the specific needs and requirements. Known for their long life and high performance, Eagle F1 Asymmetric 3 SUV, Goodyear Wrangler AT Adventure, and Goodyear Eagle Sport TZ of passenger range of tires have been gaining increasing popularity in the Middle East and African markets.
Goodyear is working to expand its customer base and regularly welcomes new distributors to partner with for ongoing growth. At this time, Goodyear is looking to appoint agents/distributors in a number of Middle East & African markets.
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