Gifts and Novelties

ELA Africa is a leading dealer in African art, curios, African handicraft, statues and other African artifacts. ELA African also sells leather jackets, leather bags, ladies bags, wallets, purses and other leather goods made in Africa. Wherever you find ELA Africa, you find ELA African culture. Our associates will throughout the world all share this common culture, comprised of six universal values: Spirit, Pride, Determination, Commitment, Passion and Integrity . These are much more than words. Our culture is a tangible force that transcends geography and language, and permeates everything we do as a company.These values inspire the way we serve our customers, who rely on ELA Africa for high quality products and services. We not only provide them with absolute best products and service, but we also listen to them, respond quickly to their current needs, anticipate their future needs and learn their business everyday.Our culture also demands that we be responsible advocates of the communities in which we live and work, and of the natural environment we all share. The following corporate documents define ELA Africa's culture and mission: We are a growth company. We will provide our shareholders with an annual growth in per share earnings while continually investing in product research and business development to assure a reliable future. Dividends will be consistent and recognise shareholders' needs for an adequate return and the company's need for growth capital.We intend to remain an independent company. We believe that, to effectively maximise our shareholders' equity, positive customer service attitudes are critical to our success. This can be provided in a flexible and entrepreneurial environment.We encourage all employees to be long-term shareholders. Recognising that the quality of our shareholders' investment is built and measured over time, we will not sacrifice long-term growth in sales and earnings for short-term results. Our EmployeesWorking for ELA Africa is a greatly treasured privilege and as a company we believe that the most important resource is people who respond positively to recognition, involvement and opportunities for personal and career development. We are most productive and fulfilled in an environment where we empower and are empowered to act. We will address problems and mistakes constructively, learn from them and contribute to their solution. We encourage a team approach with mutually supportive relationships based on objectivity, integrity, openness and trust .We will judge ourselves on our ability to be self-critical and to provide an atmosphere encouraging open and constructive communication. We will share the information needed to do our jobs and provide and provide a sense of direction and purpose required to face up to problems and take appropriate actions and risks. We will communicate our goals clearly, assure that decisions are made by those people closest to the situation, and encourage and support them in those decisions.Our workplaces will be functional, clean and safe. Our working environment will foster mutual values, goals and goodwill. We will constantly strive for excellence, satisfaction and, occasionally, joy. Enthusiasm at all levels of our company is important to us .People will be hired, paid and promoted based on qualifications, teamwork and performance. We believe that everyone benefits when the most capable person is promoted. People will be compensated fairly and rewarded well for their extra contributions to the company's success. We will not need a third party to protect our fair rights and interests.People are encouraged to participate in setting their own goals and judging their own performance with regular supervisory reviews. We prefer promotion from within and support active programs of training and self-development that complement the company's philosophies and objectives.We seek talented, action-oriented people who are enthusiastic, honest open and hardworking, who want to do their jobs well and who expect their co-workers to do likewise. We want men and women who use the company's equipment and money as carefully as their own, who suggest ways to be more productive and who help each other. We want and will encourage people to go the extra mile , work the added hour , make the additional call ! Above all, we want associates who accept responsibility and accountability for their own growth, behaviour and performance.SpiritHungry to succeed and passionate to achieve, we embrace the unknown , fearlessly taking risks, confident in our ability to deliver results. We are eager and ambitious. We tenaciously persevere, surmounting obstacles with grit and determination. Above all, we find joy in our work, and in serving the company and our customers.Pride Exceptional service, exceptional products… We delight in presenting premium quality in all we offer. No matter how big the project, or how small the request, we strive for excellence in our response, for we relish perfection. We cherish our company and represent it in honour.Determination Ambitious and aggressive, driven and determined, enthusiastic and energetic, we cultivate the opportunity to compete. We thrive on challenges, viewing them as an invitation to success. A true team, we work together to routinely please our customers, surpass our record achievements, and drive our organisation to greater success.CommitmentLike a family, we are united by an unspoken pledge, bound by our convictions. We price dedication, and are moved to help each other and our customers. We accept nothing less than loyalty in our ranks. We are true to each other and our cause.PassionWe wholeheartedly believe in our company  its goals and objectives are our mission, and we enthusiastically embrace them and relentlessly pursue them. More importantly, we believe, care, protect and support each other.IntegrityProfessional. Reliable. Trustworthy. Honest. Our corporate integrity is a critical asset and we are committed in upholding it worldwide. We set high standards, and we abide by them as we practice business fairly and behave ethically. We share our expectations with each other and strive to maintain a workplace built on mutual values, trust and goodwill.Our MissionOur business is to be a leading innovator , developer and marketer of high quality products and services which provide superior value to our customers in meeting their needs, while conserving resources and preserving the quality of the environment and providing a fair profit for our shareholders.

Boule & Company Ltd, based in Gambia, was established in 1976 as a merchandise and general trading enterprise. Its origins could however be traced to a long family lineage of business activities in import and export, dating back to the early 1960s. Boule & Company's Chief Executive, Mr. Charbel N. Elhajj, is the majority shareholder who successfully acquired the family business and diversified its activities to include hotel ownership and management, financial services, duty-free shops, warehousing, etc.    As a result of this successful diversification and recognising the need for efficiency and economy as basic prerequisites for quality service and profit maximisation, Boule & Company Ltd. was restructured into a holding company, with a cluster of subsidiaries each, specialising in its particular area of entrepreneurship.   Boule Financial Services: Located in Kololi, Kotu, Kairaba Avenue and Cape Point, The Gambia, Boule Financial Services is a specialized currency exchange service.    They welcome tourists visiting the country and local residents living in The Gambia; whether your currency exchange transaction is small or large.   Rate changes: Their objective is to provide the best exchange rates in The Gambia. To increase their competitiveness they are constantly updating their rates at which they buy and sell currencies.    Financial Services: Our principal business is the purchase and sale of foreign currencies. They regularly have on hand the money of more than 10 countries and can usually obtain a number of others on short notice. They are prepared to buy the currencies of most countries, subject to market conditions. Whether buying or selling, they endeavour to do so at the best rates available in the region, and they do not have any charges in connection with purchases or sales of cash/cheques.    Boule accept payment in cash, by travellers' cheque, certified cheque, bank draft and bank transfers.   Please let them know if you would like to order in advance a particular sum of foreign money. This way you can be certain that the currency you need, will be available when you travel. There is no charge for this service, but they may ask for a deposit if the currency is a less-common one or if the amount is large. Likewise, if you wish to sell a less-common currency or a large amount, they can provide a faster service if you call us in advance.    Branches: Cape Point located at St. Mary's Food and Wine Supermarket Kairaba Avenue located at St. Mary's Food and Wine Supermarket Kololi Branch (50 metres away from the Senegambia Beach Hotel) Kotu Branch 1 (10 metres away from the Novotel - Kombo Beach) Kotu Branch 2 (20 metres away from the Palma Rima Hotel) Since they are obliged by law to obtain particulars of your identity and residence in connection with any cheque or credit card transaction; they will ask to see a government-issued identity document which bears your photograph (for example a passport, identification card, driver's licence, or similar document). Upon completing a transaction, please ask for your receipt.   Kokoto Souvenir Shop: The shop located on the Kololi's Senegambia strip has a large range of souvenirs. It covers every ethnic group within the region and it claims to be at affordable price! Here is a taste of what to expect: Dolls, Napkin Rings, Sticks, Scapstone Plates, Makonde Family Trees, Chess Sets, Bowls, Clovers, Wooden Carvings and lots more   Warehousing: Perhaps the most prolific indicator of the volume of merchandise and commodities available at any one time, is the total floor area of warehouse that is owned by Boule & Co.   The total number of floor space available includes one of the largest warehouses in the sub-region. These giant stores have a multi-purpose use.   Apart from being used as normal stores, they are also used as Bonded warehouses for re-export of goods to the sub-region. It is to be noted that The Gambia is now recognised as the supermarket of West Africa, (the Gateway to the sub-region).   The holdings also operate Atlas Travel, Londongate Insurance, Marbel, NTC Limited, Sofib   With the completion of the new Banjul International Airport in 1997, The Gambia now has a modern airport with facilities of the highest standard. Restaurants and bars, a first class lounge, banking facilities and a business centre all can be found within the airport. In the airport departure lounge, the Duty-Free shop offers you a choice selection of goods and products.    You can purchase all your duty free goods such as electronic items (walkmans, Discmans, radios), perfumes, alcohol, jewellery, watches, children's items, tobacco, cigars, cigarettes and T-shirts.   At the NTC Duty Free shop, offer products 23% cheaper than other duty free shops worldwide. Browse around the NTC Duty Free shop while you wait to leave the smiling coast of West Africa.

With the huge demand for Tanzanites, Diamonds and Gem Stones internationally, we now specialise in these rare and beautiful stones. The demand far exceeds supply. However, we are in the most fortunate position of being able to supply very good quality stones. The hardness of these gems is 6.5 to 7 on the Mohs Scale of hardness, the same as Peridot, Jasper, Chalcedony and Tiger's Eye. Care should be taken wearing rings made-up with Tanzanites. Earrings and pendants set with Tanzanites are not subject to the same wear and tear as rings, but should also be carefully looked after as well.  COLOUR: Blue/Violet or Violet/Blue. Actually there are 3 colours and flashes of red may be seen. REFRACTIVE INDEX: 1.691 to 1.700. CERTIFICATES: Each Tanzanite is supplied with a Certificate of Authenticity. Each certificate shows Cut, Colour, Clarity and Caratage.

Our handicrafts feature manual dexterity and artistry. They are produced by the skilled hands of gifted and ingenious woodcarvers and under the strictest quality control standards. We are specialist for Zimbabwean traditional baskets, carved wooden bowls and wooden sculptures, stuffed sisal animals and toys. Recycled bottle-tops and fridge magnets, beaded key-holders and necklaces. Experience since 2000 we have sold quite a number of boxes through on Agent in Utrecht the Netherlands. We have participated in the Intershop organised by Zimbabwe International Trade Fair. Our products are much liked in European countries but the major weakness is that we do not have a official company that can distribute our products for us in Europe. Here we produce our crafts as members of an co-operative making different items which are of a very high standard. We also have a comprehensive collection of African furniture featuring traditional, classic and the latest fashion trends. Our design styles are created by our in-house designers and are custom-made with modern technology. Our production utilizes modern woodcarving machinery, including two kiln dry chambers. Our work is recognized for quality and style.We welcome the challenge of creating or finding new products to meet the needs of evolving markets and can gather comprehensive information and product options. As we are both an approved shipping agent and buying agent, you can expect low handicraft prices and international cargo rates. We can efficiently ocean freight either LCL (less then container load) or FCL (full container load) orders to your closest sea port or destination.Our manager and quality control staff see that all wooden handicraft and other handicrafts from Africa are inspected for uniformity, moister content and other strict quality control criteria. Our experienced packing team and warehouse staff see that all wooden handicraft orders are well packed for both safe shipping and maximum use of  container shipping space. We are looking for someone to import our crafts and distribute them for us on our behalf. 

Parfumerie De La Mer Rouge Ltd Co. is located in Djibouti and manufactures with state of the art technology perfumes and cosmetics for the mass market. Working closely with French designers and suppliers from all Europe our aim is to offer original and innovating perfumes and cosmetics products at affordable prices. Our organization and experienced team let us have flexible production capacity to deliver on time our customers in major markets on Eastern and Central African countries.