Exhibitions & Trade Fairs

PERFORA EXPO AFRICA is a premier international trade fair for beauty, cosmetics, hair, fragrances, wellness, health, and fitness in Africa. The exhibition brings together international and African brands, manufacturers, distributors, importers, wholesalers, retailers, beauty professionals, and industry decision-makers for three days of focused business networking, product discovery, education, and market development. Designed as a professional B2B trade platform, PERFORA EXPO AFRICA gives trade visitors the opportunity to meet exhibitors face-to-face, discover new products and technologies, identify suppliers, develop distribution partnerships, and explore commercial opportunities across Africa. A Complete Beauty, Health & Wellness Marketplace PERFORA EXPO AFRICA brings together a broad range of sectors across the beauty, personal care, wellness, and fitness industries, including: Cosmetics & Skincare Personal Care & Hygiene Hair, Nails & Salon Supplies Machinery, Packaging, Raw Materials & Contract Manufacturing Fragrance Compounds & Finished Fragrance Spa Equipment Fitness Equipment & Solutions The exhibition provides a comprehensive overview of the products, technologies, services, and innovations shaping Africa's rapidly evolving beauty and wellness economy. Discover What's Trending PERFORA EXPO AFRICA plays an important role in connecting African markets with global beauty products, brands, technologies, and trends. For professionals, the exhibition offers an opportunity to discover emerging consumer preferences, explore innovative formulations and technologies, compare products and suppliers, and identify new business opportunities. Visitors can experience the latest developments through a programme that combines: International Trade Expo Industry Conferences Professional Seminars Trend Presentations Special Showcases Industry Awards Networking & Social Programmes This combination of business, education, innovation, and networking makes PERFORA EXPO AFRICA more than a product exhibition—it is a meeting point for the African beauty and wellness community. Connecting International Brands with African Buyers The exhibition provides an important platform for international manufacturers and brands seeking to develop their presence in Africa. Exhibitors can connect with importers, distributors, wholesalers, retailers, salons, spas, beauty professionals, fitness businesses, purchasing managers, and other industry stakeholders looking for new products and commercial partnerships. For African businesses, the show provides direct access to international suppliers and innovations, helping companies identify new products, technologies, brands, and sourcing opportunities. The Growing African Beauty Opportunity Africa represents one of the world's most dynamic consumer markets, supported by a young and increasingly urban population. The continent's expanding middle-income consumer base is contributing to growing demand for products that support personal grooming, skincare, haircare, cosmetics, fragrances, wellness, fitness, and lifestyle. Young African consumers are increasingly connected to global beauty and fashion trends through social media, digital platforms, entertainment, travel, and international brands. This changing consumer landscape is creating opportunities for companies offering innovative, affordable, high-quality beauty and personal care products. A Market Driven by Young Consumers Africa's youthful demographics represent an important long-term opportunity for the beauty and personal care industry. A large proportion of the continent's consumers are young, urban, digitally connected, and increasingly interested in personal appearance, self-care, grooming, wellness, and lifestyle products. As disposable incomes and access to modern retail and e-commerce continue to develop, consumers are gaining greater access to international and locally produced beauty brands. This creates opportunities throughout the value chain—from manufacturing and ingredients to distribution, wholesale, retail, salons, spas, e-commerce, and professional beauty services. Opportunities for Exhibitors PERFORA EXPO AFRICA provides exhibitors with a focused platform to: Enter and explore African markets Meet importers and distributors Identify new wholesale and retail customers Launch products and brands Showcase new technologies and innovations Develop regional distribution networks Meet salon and spa operators Generate qualified B2B leads Build relationships with beauty professionals Research market trends and consumer preferences Explore manufacturing and private-label opportunities Strengthen international brand visibility Opportunities for Trade Visitors For buyers and industry professionals, the exhibition offers the opportunity to: Discover international and African brands Source new products and suppliers Compare technologies and solutions Negotiate commercial partnerships Identify distribution opportunities Discover emerging beauty trends Meet manufacturers directly Explore private-label and contract manufacturing Network with industry professionals Gain valuable market and product knowledge The Future of Beauty, Health & Fitness in Africa PERFORA EXPO AFRICA reflects the transformation taking place across Africa's beauty, health, wellness, and fitness sectors. As consumers become increasingly focused on self-care, personal expression, grooming, healthy living, and wellbeing, new opportunities are emerging for brands and businesses that understand the changing needs of African consumers. By bringing together global innovation and African market demand, PERFORA EXPO AFRICA creates a platform where businesses can connect, products can be discovered, partnerships can be formed, and new markets can be explored. PERFORA EXPO AFRICA — Connecting global beauty, wellness and fitness brands with the growing opportunities of Africa.

APPEx Ethiopia is a leading printing and packaging exhibition in Ethiopia, bringing together manufacturers, suppliers, distributors, technology providers and industry professionals from the printing, paper, packaging and paper converting sectors. Held at Millennium Hall, APPEx provides an important business platform for companies looking to discover the latest printing machinery, packaging equipment, paper production technology, digital printing solutions, packaging materials and converting technologies for the Ethiopian and wider East African market. With an expected audience of more than 4,000 industry professionals, APPEx connects international suppliers with Ethiopian and regional buyers seeking new technologies, equipment, materials and solutions to improve production, efficiency and competitiveness. Printing & Packaging Exhibition in Ethiopia APPEx is designed to serve as a dedicated meeting point for the printing and packaging industry in Ethiopia and East Africa. The exhibition creates opportunities for exhibitors and visitors to meet face-to-face, explore new products and technologies, develop distribution partnerships and generate new business opportunities. The event covers the complete printing, paper and packaging value chain, making it relevant to printers, publishers, packaging manufacturers, converters, manufacturers, importers, distributors, wholesalers and industrial buyers. Paper & Paper Converting The paper sector at APPEx brings together manufacturers and suppliers of: Pulp, paper and paper products Paper production machinery and equipment Paper production accessories Raw materials for paper manufacturing Paper converting machinery and technology Paper processing and finishing solutions Printing Technology & Machinery The printing exhibition in Ethiopia showcases a broad range of printing technologies, machinery, materials and finishing solutions, including: Print origination equipment Prepress and pressroom equipment Printing presses and systems Plates and plate-making equipment Printing paper, board, foils and films Printing machinery and ancillary equipment Printing accessories and appliances Printing inks, coatings and varnishes Print finishing and post-press equipment Digital printing technology Emerging and future printing technologies Packaging Machinery & Technology APPEx also provides a dedicated platform for the packaging industry in Ethiopia, showcasing the latest packaging machinery, materials and production technologies, including: Packaging printers and converters Form, fill and seal machines Packaging machinery Packaging materials and consumables Packaging aids and accessories Labelling machines Label application equipment Packaging equipment and production systems Packaging accessories and appliances Packaging Exhibition Ethiopia – Connecting Buyers & Suppliers Ethiopia’s expanding manufacturing and consumer markets are creating increasing demand for modern packaging technology, printing machinery, paper converting equipment and production solutions. APPEx provides international manufacturers and technology suppliers with an opportunity to meet businesses looking to modernise their operations and source innovative solutions. For Ethiopian companies, the exhibition provides access to international suppliers and the latest developments in commercial printing, digital printing, packaging production, paper converting and industrial printing technology. A Gateway to the Ethiopian & East African Market APPEx is positioned as an important business platform for companies seeking to enter or expand across the Ethiopian, East African and wider African printing and packaging markets. Exhibitors can use the event to: Meet potential buyers and business partners Showcase new printing and packaging technologies Generate sales leads Find distributors and agents Develop relationships with importers and manufacturers Demonstrate machinery and production solutions Explore opportunities in Ethiopia and East Africa Strengthen their African market presence With its focused industry profile and professional audience, APPEx Ethiopia offers international and regional companies a valuable opportunity to showcase their products, establish new business relationships and participate in the growth of Ethiopia’s printing, paper and packaging industries. Key Sectors at APPEx Printing | Packaging | Paper | Paper Converting | Digital Printing | Printing Machinery | Packaging Machinery | Printing Materials | Packaging Materials | Inks & Coatings | Labelling | Post-Press Technology | Future Printing Technologies APPEx is where Ethiopia’s printing, paper and packaging industries meet global technology, equipment and business solutions.

COSMETICA AFRICA is a leading international B2B exhibition for the cosmetics, beauty, personal care, haircare, fragrance, and related industries in Africa. The event brings together manufacturers, international brands, distributors, importers, wholesalers, retailers, beauty professionals, investors, and industry decision-makers from Algeria, Africa, and international markets. Designed as a dedicated business platform for the cosmetics industry, COSMETICA AFRICA provides companies with an opportunity to showcase their products and technologies, develop partnerships, meet potential buyers, identify distributors, generate new business leads, and strengthen their presence in one of Africa's important beauty markets. A Gateway to Algeria & the African Beauty Market Exhibiting at COSMETICA AFRICA offers companies an opportunity to place their brands and products directly in front of relevant industry professionals and decision-makers. The event provides an environment for businesses to explore commercial opportunities in Algeria and the wider African market, while enabling African buyers and distributors to discover international brands, innovative products, manufacturing capabilities, ingredients, equipment, and packaging solutions. For international companies seeking market expansion, the exhibition provides a valuable platform for establishing local relationships and identifying potential importers, distributors, agents, wholesalers, retailers, manufacturers, and business partners. A Growing International Business Event COSMETICA AFRICA has rapidly established itself as an important international meeting point for the African cosmetics and beauty industry. In 2026, more than 300 exhibiting companies from over 17 countries and more than 55,000 visitors participated in the event, highlighting its growing international reach and importance to the regional beauty sector. The exhibition provides exhibitors with the opportunity to position their businesses in front of a large professional audience and build relationships across the cosmetics and personal care value chain. Key Exhibition Sectors COSMETICA AFRICA covers a comprehensive range of products, technologies, services, and solutions, including: Hair, Nails & Salon Supplies Professional haircare products, salon equipment, nail products, styling solutions, accessories, and professional beauty supplies. Machinery, Packaging, Raw Materials & Contract Manufacturing Manufacturing equipment, filling and processing machinery, packaging solutions, ingredients, raw materials, private-label production, and contract manufacturing services. Cosmetics & Skincare Cosmetic products, skincare solutions, makeup, facial and body care, beauty treatments, and innovative formulations. Personal Care & Hygiene Personal hygiene products, grooming solutions, body care, and everyday personal-care essentials. Fragrance Compounds & Finished Products Perfumes, fragrances, fragrance ingredients, compounds, aromas, and finished fragrance products. Industry Services Professional services and business solutions supporting companies throughout the cosmetics, beauty, personal care, and fragrance industries. COSMETICA AFRICA 2027 The fifth edition of COSMETICA AFRICA is scheduled to take place from 13–16 January 2027 at the Central Pavilion of the Palais des Expositions d'Alger – SAFEX in Algiers, Algeria. More than 75,000 professionals are expected to attend the 2027 edition, providing exhibitors with an extensive audience of industry professionals looking to discover the latest innovations, technologies, products, and market trends shaping the cosmetics industry in Algeria and Africa. Conferences, Workshops & Industry Insights Beyond the exhibition floor, COSMETICA AFRICA will feature a program of conferences and workshops designed to provide industry professionals with knowledge, market insights, and opportunities for discussion. Topics will address important developments affecting the cosmetics industry, from changing consumer behaviour and emerging beauty trends to advances in formulation, manufacturing, technology, and packaging. These sessions provide an opportunity for manufacturers, brands, professionals, and other market participants to gain new perspectives and better understand the forces shaping the future of the industry. Why Exhibit at COSMETICA AFRICA? COSMETICA AFRICA offers companies a focused environment in which to: Showcase new products and innovations Meet importers, distributors, wholesalers, retailers, and buyers Develop partnerships across Africa and international markets Identify potential agents and distribution partners Generate qualified B2B leads Launch products into new markets Increase international brand visibility Explore manufacturing and sourcing opportunities Discover emerging market trends Build long-term commercial relationships For companies operating in cosmetics, beauty, haircare, personal care, fragrance, ingredients, machinery, packaging, and contract manufacturing, COSMETICA AFRICA provides a strategic platform for business development and market expansion. Shaping the Future of Beauty in Africa As Africa's cosmetics and personal care markets continue to evolve, COSMETICA AFRICA provides a meeting point for the companies, entrepreneurs, professionals, and innovators driving the industry's growth. Bringing together the complete beauty value chain—from ingredients and manufacturing to packaging, brands, distribution, professional beauty, and retail—the event creates opportunities for businesses to connect, collaborate, innovate, and expand. COSMETICA AFRICA — Connecting the global cosmetics and beauty industry with the opportunities of Africa.

Ivory Coast CBH Expo – International Cosmetics, Beauty & Hygiene Exhibition is positioned as one of the most influential beauty and cosmetics trade events in West Africa, bringing together international brands, manufacturers, distributors, importers, retailers, beauty professionals, and industry decision-makers. The exhibition provides a strategic platform for companies from Africa, Europe, Asia, the Middle East, and other international markets to explore commercial opportunities in Côte d'Ivoire and the wider West African region, establish partnerships, meet potential distributors, and showcase the latest products and innovations across cosmetics, skincare, haircare, personal care, hygiene, and wellness. A Gateway to West Africa Côte d'Ivoire is an increasingly important commercial hub for West Africa, with Abidjan serving as a major centre for trade, distribution, retail, and international business. Ivory Coast CBH Expo is designed to connect international suppliers with the region's growing network of importers, distributors, wholesalers, retailers, salons, pharmacies, e-commerce businesses, beauty professionals, and wellness operators. For international brands looking to establish or expand their presence in West Africa, the exhibition provides an opportunity to meet local business partners, understand market requirements, present products directly to buyers, and explore potential routes to market. Unparalleled Opportunities for International & Local Businesses The exhibition creates a focused environment for companies to develop new commercial relationships and explore market opportunities through: Hosted Buyer Programme A dedicated B2B matchmaking platform designed to facilitate meetings between exhibitors and qualified senior executives, importers, distributors, retailers, and purchasing decision-makers. International Networking Direct opportunities to connect with manufacturers, suppliers, brands, distributors, and business professionals from Côte d'Ivoire and international markets including China, India, France, Italy, Monaco, Morocco, Turkey, the Gulf region, and other African markets. Market Intelligence Gain valuable insights into emerging consumer preferences, product trends, distribution channels, retail developments, and the evolving cosmetics and hygiene landscape in West Africa. Innovation, Product Launches & Live Demonstrations CBH Expo goes beyond traditional exhibition stands. The event will provide an engaging environment for companies to showcase new products, demonstrate technologies, introduce innovative solutions, and interact directly with industry professionals. Visitors will have opportunities to discover developments across areas such as advanced skincare, cosmetics, haircare, hygiene, personal care, wellness, sustainable products, and emerging beauty technologies. Live demonstrations, product launches, seminars, and expert-led sessions will provide additional opportunities for knowledge exchange and industry engagement. Connecting the Beauty Industry The event brings together stakeholders from across the beauty and personal care value chain, including: Cosmetics and skincare brands Haircare and professional beauty companies Personal care and hygiene manufacturers Perfume and fragrance companies Beauty salons and professionals Pharmacies and healthcare retailers Importers and distributors Wholesalers and retailers E-commerce businesses Wellness companies Packaging and ingredient suppliers Investors and business development professionals This diverse audience makes CBH Expo a valuable platform for companies seeking new customers, distribution partners, suppliers, investors, and market opportunities. Knowledge Sharing & Expert Insights The exhibition will also provide opportunities for professionals to learn from regional and international experts through seminars, panel discussions, workshops, and live demonstrations. Participants can gain practical insights into market developments, consumer behaviour, product innovation, sustainability, digital transformation, distribution, and other trends influencing the future of the cosmetics and hygiene industries. Discover Cutting-Edge Products & Trends Africa's beauty and personal care sector is undergoing rapid transformation, driven by innovation, changing consumer preferences, sustainability, digital commerce, entrepreneurship, and increased investment. CBH Expo provides a platform for businesses to showcase solutions responding to these developments—from innovative skincare and beauty technologies to sustainable hygiene products, modern packaging, professional salon solutions, and digitally enabled beauty businesses. Expanding Across Africa The development of the African Continental Free Trade Area (AfCFTA) is creating new possibilities for companies seeking to expand their businesses across African markets. For international and regional brands, establishing strong local partnerships can be an important part of developing sustainable distribution networks across the continent. Côte d'Ivoire's position as a major West African commercial market makes the country an attractive meeting point for businesses seeking access to Francophone West Africa and broader regional markets. CBH Expo can therefore serve as a strategic business platform for companies looking to meet distributors, introduce and test products, generate leads, understand market demand, and establish partnerships in Côte d'Ivoire and the wider West African region. Why Exhibit at CBH Expo? Companies participating in the exhibition can use the event to: Enter or explore the West African market Meet qualified importers and distributors Develop regional distribution partnerships Generate B2B sales leads Launch new products and brands Meet retailers, salons, pharmacies, and e-commerce businesses Build international brand visibility Research consumer and market trends Identify new suppliers and manufacturing partners Network with industry decision-makers Explore investment and expansion opportunities Backed by ATLM Expo ATLM Expo is an international exhibition organizer with experience connecting businesses and industry professionals across multiple markets. The company has organized exhibitions and business events across Europe, Asia, Africa, the Middle East, and other international markets, with events spanning industries including construction, real estate, food, bakery, cosmetics, fashion, HVAC-R, and interior and décor. Its international event portfolio has included markets such as Azerbaijan, Morocco, Nigeria, Algeria, Iraq, Russia, Ukraine, Romania, Bulgaria, Italy, the Czech Republic, Croatia, Egypt, Tunisia, Rwanda, South Africa, Kenya, the UAE, Kazakhstan, India, and Iran. ATLM Expo's mission is to create new market opportunities for companies, particularly businesses seeking to expand into developing and emerging markets, while supporting international trade, business networking, and export growth. The Gateway to West Africa's Beauty Market Ivory Coast CBH Expo brings together international expertise and local market knowledge in one dynamic business environment. For brands, manufacturers, distributors, retailers, and beauty professionals, the event provides an opportunity to connect with decision-makers, discover innovations, establish partnerships, and e

EGY BEAUTY AFRICA is more than a beauty exhibition—it is a strategic business destination connecting the beauty and cosmetics industries across Africa, North Africa, the Middle East, and international markets. Held in Egypt, one of the region's most important commercial and consumer markets, EGY BEAUTY AFRICA brings together beauty brands, manufacturers, importers, distributors, wholesalers, retailers, professionals, buyers, and industry decision-makers for three days of business networking, product discovery, education, and market development. The event has established a distinctive position in the region through its strong focus on professional B2B matchmaking and international buyer engagement, creating an environment where exhibitors can develop relationships with potential customers and business partners from across Africa and the Middle East. A Powerful Hosted Buyer & B2B Matchmaking Programme One of the key features of EGY BEAUTY AFRICA is its dedicated B2B pre-scheduled meetings programme. The event hosts 250 accredited buyers from African and Middle Eastern markets, creating a focused environment for exhibitors to meet qualified decision-makers. The programme aims to facilitate more than 2,200 face-to-face business meetings between exhibitors and buyers. These pre-arranged meetings enable exhibitors to present their products and capabilities directly to relevant purchasing professionals, while buyers can efficiently discover new brands, suppliers, technologies, and innovative products. The ultimate objective is to transform networking into measurable business opportunities, with the event targeting multi-million-dollar commercial deals between participating companies. In 2026, business deals valued at approximately US$450 million were reportedly generated through the event, demonstrating the scale of commercial activity and the growing importance of EGY BEAUTY AFRICA as a regional beauty industry marketplace. Meet Buyers from Across Africa & the Middle East EGY BEAUTY AFRICA provides participating companies with opportunities to connect with a broad professional audience, including: Importers and distributors Beauty product wholesalers Retailers and purchasing groups Cosmetics and skincare companies Haircare professionals and salon owners Beauty centres and spas Perfume and fragrance businesses Manufacturers and suppliers E-commerce businesses Professional makeup artists Beauty industry investors and entrepreneurs The event also provides exhibitors with opportunities to engage with more than 10,000 local and international companies, buyers, distributors, and wholesalers, creating a broad environment for business networking and market development. CHI Stage Show The CHI Stage Show is one of the major highlights of EGY BEAUTY AFRICA, combining live entertainment, professional education, product demonstrations, and advanced hairdressing techniques. Designed for professional hairstylists, salon owners, beauty professionals, and enthusiasts, the programme provides an opportunity to discover international techniques and stay informed about the latest developments in professional haircare and styling. Visitors can expect: Daily live hair shows Advanced CHI Enviro haircare and smoothing techniques Professional hair cutting and colouring demonstrations Latest bridal hairstyle trends Advanced styling techniques using CHI products Practical tips and insights from international experts Interactive demonstrations and audience engagement The stage features internationally recognized CHI artists and professional hair experts, bringing global knowledge, creativity, and technical expertise to the Egyptian beauty market. A Gateway to Africa & the Middle East EGY BEAUTY AFRICA provides international companies with a strategic platform from which to explore the growing beauty and personal care markets of Africa and the Middle East. Egypt's location provides an important connection between North Africa, Sub-Saharan Africa, the Middle East, and international markets, making the country an attractive meeting point for brands seeking regional expansion. For manufacturers and brands, participation provides opportunities to: Identify African and Middle Eastern distributors Meet qualified importers and wholesalers Launch products into new markets Develop regional distribution agreements Build relationships with retailers and beauty professionals Test market response to new products Generate qualified B2B leads Strengthen international brand visibility Explore private-label and manufacturing opportunities Develop long-term partnerships Africa's Growing Beauty Economy Africa's beauty and personal care industry is undergoing significant transformation, driven by population growth, urbanization, rising consumer spending, changing lifestyles, social media, e-commerce, and increasing interest in personal care and beauty products. The African beauty and personal care market is already worth billions of dollars and continues to attract international brands, manufacturers, investors, and distributors seeking new growth opportunities. For companies entering Africa, understanding local consumer preferences and developing strong distribution partnerships are increasingly important. EGY BEAUTY AFRICA provides a concentrated environment where these relationships can be developed face-to-face. Egypt's Beauty & Personal Care Market Egypt is one of Africa's major markets for beauty and personal care products, supported by its large domestic consumer base and its strategic position as a gateway between Africa and the Middle East. The Egyptian beauty sector encompasses cosmetics, skincare, haircare, fragrances, personal care, salons, beauty centres, perfumeries, and professional beauty services. The market continues to attract new businesses and investment as consumer demand evolves and beauty retailers, cosmetics outlets, perfumeries, salons, and specialist beauty centres expand to serve local and regional customers. The Fragrance Opportunity Fragrance represents another important segment of Egypt's beauty economy. Consumer interest in perfumes and fragrances continues to support opportunities for international fragrance brands, manufacturers, ingredient suppliers, distributors, and retailers. The growing fragrance market creates opportunities for businesses offering finished perfumes as well as fragrance compounds, ingredients, packaging, private-label solutions, and manufacturing services. Connecting Business with Opportunity EGY BEAUTY AFRICA is designed to bring the entire beauty value chain together in one professional environment. From cosmetics and skincare to haircare, fragrances, professional salon products, personal care, manufacturing, packaging, and beauty technology, the exhibition provides a platform where companies can showcase innovations while buyers discover products and suppliers capable of supporting their business growth. The combination of international exhibitors, hosted buyers, pre-scheduled B2B meetings, professional education, live demonstrations, and market-focused networking makes EGY BEAUTY AFRICA an important meeting point for the beauty industry. The Business Destination for Beauty Whether you are an international cosmetics manufacturer seeking African distributors, a regional wholesaler looking for new brands, a retailer sourcing innovative products, or a beauty professional seeking the latest techniques and trends, EGY BEAUTY AFRICA provides opportunities to connect, discover, learn, negotiate, and grow. EGY BEAUTY AFRICA — Connecting global beauty brands with the opportunities of Africa, North Africa and the Middle East.