This is an investment in your business expansion. Skip the middleman and deal directly with decision-makers in the lucrative African markets.
Instant Results: Use WhatsApp, the preferred business platform for African companies, to send product catalogs, PDF proposals, and videos directly to buyers.
Find Genuine Partners: Develop direct B2B contacts with importers, wholesalers, agents, and distributors across the continent.
Marketing Channel Effectiveness
Cold Calling2% Conversion
Email Marketing22% Open Rate
WhatsApp Groups98% Open Rate
Instant delivery, trusted environment.
What Our Members Say
"I was skeptical at first, but the quality of contacts I have developed in the Auto Parts group is amazing. I closed a deal with a Kenyan buyer within 3 days of joining."
Ahmed Al-Sayed - Export Manager, Dubai
"The Foodstuff group helped us find reliable business partners in Africa. We have been paid members of this unique WhatsApp community for over two years now."
Diego Camerin - Breakout Energy Drink, Italy
"As a cosmetics manufacturer, reaching cosmetics importers and wholesalers in Nigeria was difficult. This WhatsApp group made it instant. Highly recommended."
We have led the generator and power tool markets by continually exploring new corporate frontiers. In addition to holding the exclusive right of distribution for leaders in power tool and generator manufacturing, we offer warranties and periodic maintenance on many of our products. We at General Mercantile have spent over two decades putting customers before all else. The quality of our products, the efficiency of our delivery and maintenance, and our willingness to travel the extra mile has earned us unparalleled repute.
General Mercantile PLC is a privately owned share company founded in 1982. We were founded with capital contributed by our shareholders. Our later achievements and loyal customers have been born of the industry and dedication of our employees. Mission We have strived since our founding to import and distribute a wide range of industrial equipment to private and public markets. We choose brand names based not only on price and availability, but on recognition and durability.
Our growth is fueled by a commitment to the well-being of our employees and the long-term satisfaction of our customers. The aim to rise above the welter of imitation and contraband products has and will continue to drive the expanding scope of our activities.