FirstBank has solidified itself as a brand of fortitude, strength and innovation in the Nigerian financial sector since its inception in 1894. The iconic African elephant with navy blue and ivory colours has been a national symbol of one of the biggest international players in the financial services industry to date. As the First Bank Group moved into its second century of operations, on April 27 2004, the brand unveiled a new corporate identity with a new logo and new colours. Entering into a sophisticated and dynamic era in the life of FirstBank, the brand seeks to draw from our history of being one of Nigeria's biggest and most prosperous financial services group and streamlining with new age processes, technology and most importantly, group mindset.