This is an investment in your business expansion. Skip the middleman and deal directly with decision-makers in the lucrative African markets.
Instant Results: Use WhatsApp, the preferred business platform for African companies, to send product catalogs, PDF proposals, and videos directly to buyers.
Find Genuine Partners: Develop direct B2B contacts with importers, wholesalers, agents, and distributors across the continent.
Marketing Channel Effectiveness
Cold Calling2% Conversion
Email Marketing22% Open Rate
WhatsApp Groups98% Open Rate
Instant delivery, trusted environment.
What Our Members Say
"I was skeptical at first, but the quality of contacts I have developed in the Auto Parts group is amazing. I closed a deal with a Kenyan buyer within 3 days of joining."
Ahmed Al-Sayed - Export Manager, Dubai
"The Foodstuff group helped us find reliable business partners in Africa. We have been paid members of this unique WhatsApp community for over two years now."
Diego Camerin - Breakout Energy Drink, Italy
"As a cosmetics manufacturer, reaching cosmetics importers and wholesalers in Nigeria was difficult. This WhatsApp group made it instant. Highly recommended."
General Mercantile is a leading industrial, construction, and workshop machinery importer in Ethiopia. We have been importing and supplying machinery & equipments for the past 20 years. General Mercantile import machinery and equipment from major European and Asian manufacturers, which are known for their high quality brands in the world. Providing spare parts, accessories and aftersales services to our customers is our basic service.
We have the resource, the expertise and years of experience in the trade. Our aftersales services comprise timely backup and free maintenance to the products we sold.
Regional states, governmental and non-governmental organizations, construction companies, and various workshops are among our wide range of customers.