Creative Y&R

Computers & IT

Nairobi, Kenya

We began in 1995 as a design studio but with the emergence of the digital era and our client’s need for full 360 degree communications we expanded to include both a full service agency and digital with some seventy plus staff.

We recently partnered with one of the world’s most prestigious networks to form Creative Y&R. We bring to the table some twenty plus years’ experience in the industry, plus a formidable portfolio of work for the likes of Crown Paints, EABL, and Broadways Bakery, to name but a few.

OUR APPROACH

The best strategies start with defined business outcomes and are driven by simple human truths.

Our strategic thinking is developed through a deep respect for melding quantitative and qualitative knowledge.

BRANDASSET VALUATOR

Y&R’s BrandAsset® Valuator (BAV®) is the world’s longest running quantitative study of brands, spanning 20 years, more than 50 countries and over 800,000 respondents. The study provides an empirical and historically validated demonstration of how brands grow and decline, and its metrics have been linked to both current and future financial performance. The BAV® model enables us to evaluate and diagnose brands on equity, loyalty and imagery dimensions and then prescribe a strategic framework for achieving marketplace success.