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Marketing Channel Effectiveness
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We are engaged in the export of coffeee and process, roast and grind coffee for the Ugandan market and see that people in Uganda love to drink coffee. We want to export value-added coffee, i.e. roasted beans, ground coffee and instant coffee that suits global standards.
History
Mr. Enock Kisuule Kato founded Zigoti Coffee Works Ltd (ZICOFE) together with Mrs. Rose Kato 19 years ago. From its early days, ZICOFE has been a name to reckon with in the industry of coffee production, processing and export. The company was one of the first indigenous firms to build its own primary processing plant which was able to sell Fair Average Quantity (FAQ) coffee locally, and soon afterwards internationally.
Over the years, the company has embraced change for its own betterment and improvement of rural livelihoods through providing employment opportunities and, market to small scale coffee producers around the country.
In order to keep abreast with the latest trends in the industry, the company has branched out to the more refined levels of coffee roasting which is a value-addition strategy.