To conduct the business of semi-precious gemstones with honesty and integrity. To assist and compliment the Botswana and Zambian governmenst's effort of eradicating poverty through the creation of sustainable jobs for their citizens through exploiting natural resources such as the semi-precious gemstones. 

To embrace ZERO tolerance to illegal trading in gemstones by unauthorised persons in Botswana and Zambia by sticking to good business practices. Ethical Standards If the semi-precious gemstones or jewelry supplied by us proves to be not of the required standards or as you ordered, we guarantee you that we shall replace it with another product at no additional costs