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Marketing Channel Effectiveness
Cold Calling2% Conversion
Email Marketing22% Open Rate
WhatsApp Groups98% Open Rate
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Rainbow Tourism Group was established in 1992, and is a major player in Zimbabwe's Tourism Industry . listed on the Zimbabwe Stock exchange , the company has spread its wings into the regional markets through management contracts and Strategic Alliances.
The group operates four distinct quality hospitality brands and has positioned itself as the leading provider of Unique African Hospitality. In Zimbabwe , RTG operates four brands namely The Rainbow Towers (a luxury five star hotel and conference centre ) , Rainbow Hotels ( three star city and resort hotels) , Touch the wild ( top of the range eco-tourism lodges offering unique safari experiences ) and Tourism Services Zimbabwe (destination management company that caters for all your travel requirements)
The Group is a fully integrated tourism operator with its core activities focused on four business units as follows: The Rainbow Hotels Division (100% owned) The Rainbow Towers (100% owned) Touch the Wild (TTW), a 60% owned subsidiary Tourism Services Zimbabwe (TSZ), a 60% owned subsidiary RTG is Zimbabwe's second largest hotel chain with 10 hotels and lodges.
The Group also operates investments in tourism services and eco-tourism. Table 2 shows the Group's business portfolio.