Alice Cosmetics was founded more than 20 years ago by Alice, a Kenyan based in Germany. She decided to venture into the beauty care concept and went to the School of Beauty in Dusseldorf, Germany. The studies reached its peak at graduation in the beauty line. She later relocated to Stuttgart (Germany) to launch a studio with top hair styling. In 2001 she launched the Alice Cosmetics in Kenya. At that time, nailcare concept was not very well known. Today, with an experienced team in the area of finger nails cosmetics, Alice Cosmetics has made a name in the international scene.