The Chanrai Family put down roots in Nigeria in 1890 with trading at the centre of all commercial activity. Today, Fareast Mercantile Co. Limited our flagship company in West Africa has dedicated its resources to supply chain management through the import and distribution of products covering branded food, fmcg, appliances and tires for the best multi-nationals in the world. A product portfolio spanning 1500 SKUs is managed with a capable professional team, robust infrastructure and strong delivery systems to ensure availability of products covering 93% of the throughput of the country. Other subsidiaries in the group focus on pharmaceutical distribution with a dedicated resource for institutional business in the area of health. Diversification into assembly of air conditioners in June 2003 was the first step towards backward integration with a view to import substitution, self reliance and creation of employment...bearing in mind the Government's plan to put Nigeria on the road to industrialization