Beginning with stationery and shaver products, Haco diversified its operation into personal and home care products in the Mid 1990's. Principal to this process were international partners such as Société Bic France, Pro-line International Inc. USA, Alberto Culver Inc. USA, E.T. Browne Drug Company Inc. USA and Jeyes PLC UK. 

With the recent Joint Venture partnership with Tiger Brands in 2008, Haco is now one of the leading players in the foods category. Tiger brands is South Africa's largest food manufacturer and manufactures food and consumer products such as Beacons, Purity, All Gold, Tastic, Morvite and Ingrams. Miadi marks the first specially tailored products to be launched from Haco Labs, the company's Research & Development division. 

The launch also comes at the culmination of Haco's 20 year plus involvement in the hair-care market, associated with leading international brands such as MOTIONS and TCB.