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Genuine Products Ltd.

Plastics, Packaging & Paper

Accra, Ghana

Genuine Products, Limited (GPL) began investing in the Information and Communication Technology (ICT) sector in early 2002, by equipping its own offices with state-of-the art equipment and accessories. Subsequently, an ultra-modern café business support services center was set up and opened to the public in Denu (Volta Region) on January 2, 2004. It is the only internet café in a radius of 60 km “Ghana-wards”.

Following an invitation from the Anloga Secondary School, GPL set up and is currently managing the schools’ computer laboratory. Plans are underway to set up similar facilities in other schools in Ghana's Volta Region.

In early July 2004, GPL opened its first computer training school in Denu.

At GPL's Accra office, it was realized that the 24 hour internet connectivity was underutilized, hence the outer office was refitted to have browsing units and the office was commercialized to provide other business support services.

The following products and services are available within the Information and Communication Technology Department:

    * Cafe Franchising
    * Cafe Manager Software/Hardware
    * CD Duplication and Packaging
    * Computer Training Schools
    * Establishing Call Shops and Business Support Service Centres
    * Establishing Computer Labs for Secondary Schools
    * PowerLine Communications (PLC)
    * Rural Internet Service Provider (ISP)

Genuine Products, Limited has two distinct areas of packaging solutions 

Packaging Machines: 
GPL represents established packaging machinery manufacturers globally. We help access your packaging needs and provide a customized solution that cannot be equaled.

Packaging Materials: 
We have access to all packaging material technologies that both presents your products aesthetically and also enhance its shelf life. We specialize in both wholesale and retail packaging materials design and supply. Our main partner is Ronzulli SpA of Italy

General Sourcing

We help both companies and individuals locate processing and manufacturing equipment and raw materials at unbelievably economic prices.

We help you get the real McCoy at the most competitive price available. In this endeavor, we manifest our dictum that we are “Home of Affordable Quality Solutions”.
Creating Value-Added Supplier Partnerships

In order to help its clients successfully implement their top-level strategies through more effective sourcing initiatives, GPL is proud to have developed a strategic alliance with Partners in various markets and regions, that are mainly operations-focused management consulting firms with particular expertise in strategic sourcing and procurement. Our partners pride themselves on implementation-focused processes and, most important, tangible bottom line results.

By combining GPL’s enterprise-wide planning process with our partners’ in-depth experience in strategic sourcing, this partnership provides clients with a unique advantage: value-added supplier relationships and procurement initiatives that directly support the overall direction of the business.

The GPL/Partners alliance promises a high return on investment—because clients can leverage the in-depth expertise and experience of both partners, without supporting the broader infrastructure and higher overhead costs of larger consulting firms.

Working together, GPL and Partners target clients’ most pressing sourcing challenges to add bottom-line value in the short term, as well as provide the skills and process necessary to implement an internal long-term strategy. 

Based on more than five years strategic sourcing experience, we apply a comprehensive strategic sourcing approach that includes three phases:

Internal sourcing strategy development
We work with client personnel, organized into cross-functional operations teams, to gain a true understanding of the corporate mission, as well as the traditional sourcing approaches and channels. Using this knowledge, we go ahead and create an optimal vendor contract mix (long-term versus short-term), a central sourcing strategy, and a plan for identifying and qualifying worldwide suppliers.

Definition of vendor strategy
Next, we work with our global vendor database to assess an individual supplier’s capacity, technology capabilities, and ability to integrate their operations into the overall client supply chain. We also analyze competitors’ sourcing strategies, as well as best-in-class practices both inside and outside the industry.

Customer strategy creation
Finally, We create customized customer service programs that are built around chosen suppliers so that customer service and satisfaction levels become a shared responsibility with vendors. 

Creating Strategic Supplier Relationships
Our core capabilities lie in the firm’s ability to identify and assist clients in developing lasting relationships with the worldwide suppliers who can best support the client’s strategic direction. By involving suppliers in the strategic vision of the business, Partners helps clients to see both short- and long-term benefits in service, quality, operational efficiency, planning, and innovation.

Many companies do not utilize the full value of their suppliers as business partners or leverage suppliers’ ability to contribute to the overall direction for the business. GPL screens both existing and new suppliers on a global basis to identify those best equipped to support the client’s sourcing challenges. Next, they create one-on-one interactions, including site visits, to assess each supplier’s strategic strengths, where necessary.

By sharing the overall business strategy with suppliers and assessing their ability to truly contribute over time, GPL helps its clients to create long-term relationships based on shared goals and objectives. These relationships deliver lasting value that go beyond typical sourcing benefits. 

Looking Beyond “Lowest Price”
Increasingly, manufacturers in both business-to business and business-to-consumer markets are facing crippling cost pressures. The growth of offshore competitors, the efficiencies enabled by e-business tools, the rise of mass merchants and “big box” retailers—all have contributed to a business environment focused on immediate cost reduction.

GPL recognizes that true cost reduction is a complex issue. In its purest form, it must focus on achieving the lowest overall company cost, not simply the best pricing for a given product or component.

While competitive pricing is important, the lowest supplier cost is the result of an optimal mix of short lead times, reduced administration and paper flow, outstanding engineering and technical support, and many other important performance metrics.

In addition, the lowest supplier cost means identifying the right vendors to support the long-term growth of the business, as well as the client’s quality, brand, customer service, and strategic vision. 

GPL and Partners: Delivering Lasting Value
Combining years of top-level strategy experience with specialized knowledge in sourcing and procurement, the GPL/Partners alliance delivers lasting value for clients.

Too often, even the best-crafted corporate strategies fail at the implementation level because operations, supplier, and customer activities are not directly linked to the overall direction of the enterprise.

With a comprehensive approach that begins with top-level strategy definition, GPL and Partners align internal operations, procurement, and customer service activities through a strategic sourcing process to ensure a far greater return on investment for their clients

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