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Marketing Channel Effectiveness
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"I was skeptical at first, but the quality of contacts I have developed in the Auto Parts group is amazing. I closed a deal with a Kenyan buyer within 3 days of joining."
Ahmed Al-Sayed - Export Manager, Dubai
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Nordic Computers Ltd. is a limited liability company dealing in import and whole sale of computer parts and accessories in the United Republic of Tanzania, East Africa. The company was founded in the beginning of 2009 by a team of Danish partners and a Tanzanian businessman. "NORDIC" is a registered trademark by Nordic Computers Ltd. under which we began to assemble our own range of desktop computers in February 2013. At this point it had taken more than 2 years of planning to start up the project.
The NORDIC desktop assembly plant is partly financially supported by The Investment Fund for Developing Countries which is an independent investment fund owned by the Danish government.
Why Nordic Computers Ltd. is one of the leading distributors of computer parts and accessories in Tanzania: Knowledge about the local market: We have extensive experience in doing business in East Africa and are able to adjust our business to a way that fits the local market the best. Product quality: Nordic Computers Ltd. only deals in high-quality products with warranty purchased through official channels. Product range and availability: We have high focus on product availability.
We recognize that availability and continuous import is crucial in order to maintain long-term business relations to both customers and suppliers. Furthermore we focus on offering a large variety of products to our customers. Service/delivery: We offer fast and reliable service to all our customers.
We process and finalize warranty-inquiries within a matter of days. Our team of drivers on motorcycles ensures that all customers in greater Dar es Salaam can get free delivery of products from Nordic Computers; Most of our deliveries are carried out within 1-2 hours from confirmation of the order. Ambition and growth: It is our ambition to be the preferred one-stop-shopping centre for all computer parts and accessories in the entire East Africa. Management and business culture: The daily management team is consisting of Danish people.
We implement Scandinavian business culture, which has become a very important part of Nordic Computers. We are using up-to-date cloud-based software solutions to manage everything from sales to daily administration. We are daily striving to optimize response time and make sure that we uphold our obligations towards customers and suppliers.
Our local team of employees has a professional knowledge about the products and are highly qualified to help the customer to choose the final product as well as doing after-sales service. The combination of local Tanzanian computer specialists and Danish computer professionals is essential to us, as well as training and education of our staff in order to do business the Nordic way. By doing that, we do not only create work-places, we also share knowledge and give local employees the best possible conditions to work under as well as developing their skills.
