Shafani Gadzama International Ltd.

Agriculture

Abuja, Nigeria

Production and marketing of agricultural products. Agricultural marketing comprises all the activities involved in the supply of farm inputs and output – including all those operations which are related to the procurement, collecting, grading, storing, food and agro-processing, transportation, financing and selling of the agricultural produce. In effect, marketing includes all overarching aspects of agribusiness, while it excludes the core activity of cultivation.

The agricultural marketing  system  also  relates  to economic  growth  of  the  agriculture sector  and ensuring safe and affordable food  to consumers, both of which are directly linked  to the food security of Nigeria and the West African markets.

Marketing in West Africa

An effective Marketing system provides farmers their due share in the Production process and ensures timely delivery of goods and services.

The effectiveness of an agricultural marketing system varies depending on the situation of the target  regions, consumer,  product and  technologies in hand.