This is an investment in your business expansion. Skip the middleman and deal directly with decision-makers in the lucrative African markets.
Instant Results: Use WhatsApp, the preferred business platform for African companies, to send product catalogs, PDF proposals, and videos directly to buyers.
Find Genuine Partners: Develop direct B2B contacts with importers, wholesalers, agents, and distributors across the continent.
Marketing Channel Effectiveness
Cold Calling2% Conversion
Email Marketing22% Open Rate
WhatsApp Groups98% Open Rate
Instant delivery, trusted environment.
What Our Members Say
"I was skeptical at first, but the quality of contacts I have developed in the Auto Parts group is amazing. I closed a deal with a Kenyan buyer within 3 days of joining."
Ahmed Al-Sayed - Export Manager, Dubai
"The Foodstuff group helped us find reliable business partners in Africa. We have been paid members of this unique WhatsApp community for over two years now."
Diego Camerin - Breakout Energy Drink, Italy
"As a cosmetics manufacturer, reaching cosmetics importers and wholesalers in Nigeria was difficult. This WhatsApp group made it instant. Highly recommended."
As one of the largest heavy machinery rental companies in the country, we maintain a wide inventory of excavators, bulldozers, and other equipment from top brands like Hitachi. Our equipment is crucial for infrastructure and commercial projects. ANHAMA Trading PLC is a leading supplier of construction equipment and exporter of Ethiopian agricultural commodities.
Established in 2008 in Addis Ababa, we have grown to serve clients across Ethiopia and around the world.In addition, we leverage long-term relationships with coffee and sesame farmers to source high-quality products for export. Through our dedicated international trade division, ANHAMA supplies specialty coffee from Ethiopia's prime growing regions to clients in the UAE, Europe and USA. We also ship premium sesame to customers seeking a reliable source.
ANHAMA is embarking on ambitious new ventures to drive further economic growth.
In 2026, a state-of-the-art food processing plant will source and produce products locally, creating over 150 jobs. Gold mining launched this year in Gambella, boosting revenues.
ANHAMA continues promoting Ethiopia's rise through strategic trade, transportation and ventures nationwide. Exciting times are ahead as a food plant, mining project and premier hotel develop, underscoring ANHAMA's vision of opportunity for all Ethiopians.
ANHAMA Trading is a family-owned business led by CEO Habtamu Alemayehu. It was founded over 16 years ago by Habtamu Alemayehu and his wife Masresha Gizaw. Habtamu also serves as Vice Chairman of the Rental Association of Ethiopia. His dual roles provide valuable insights that guide ANHAMA's new projects. These initiatives will further contribute to Ethiopia's economic growth and development under Habtamu's leadership.