Beauty West Africa

Exhibitions & Trade Fairs

Landmark Centre

Beauty West Africa is Africa’s largest beauty and cosmetics trade exhibition, and provides the only opportunity for international brands to network with the growing $9.72 billion Nigerian beauty industry. Can you afford to miss this once a year opportunity to present your brands and products to the people responsible for importing and distributing products across the lucrative beauty sector of West Africa?

Nigerian women have seen an increase in expenditure of 35% on cosmetics year-on-year since 2012, in a population of close to 200 million people. Can your business afford not to be here?

The new conference format, in partnership with Beauty in Lagos, was a huge hit! With the floor packed full of delegates from start to finish each and every day. A special thank you Ezinne Alfa for curating such a show-stopping programme.

• Forge partnerships with the leading importers and retailers from across the country who will position your product at the forefront of the industry and in front 200 million potential users
• Network with business owners with stores located in shopping malls which are emerging across the country and superstores opening operations in Nigeria
• Meet with the largest importers in Africa, operating out of the traditional and largest markets in the region
• Interact with salon and parlour owners from across the region
• Present your brand to one of the fastest growing and lucrative markets on the planet
• Generate critical market research to see how your product can thrive in the region
• Associate your brand in front of the leading artists, stylists and celebrities, who can skyrocket your brand through their army of followers on social media and mass media
• Build market knowledge of the biggest of the markets emerging globally

Beauty West Africa will return with its biggest edition to date. Look out for new exhibitors, feature areas, panel discussions, country pavilions, prize giveaways, international hosted buyers, matchmaking software and more!

BtoB Events is a dynamic exhibition organiser. It has been founded by a former divisional director for Africa of a FTSE 100 organisation within the exhibitions field, whose previous responsibilities included the successful launch of what was Africa's largest Beauty exhibition and a portfolio of 8 annual additional events on the African continent across the medical, food and beauty sectors