This is an investment in your business expansion. Skip the middleman and deal directly with decision-makers in the lucrative African markets.
Instant Results: Use WhatsApp, the preferred business platform for African companies, to send product catalogs, PDF proposals, and videos directly to buyers.
Find Genuine Partners: Develop direct B2B contacts with importers, wholesalers, agents, and distributors across the continent.
Marketing Channel Effectiveness
Cold Calling2% Conversion
Email Marketing22% Open Rate
WhatsApp Groups98% Open Rate
Instant delivery, trusted environment.
What Our Members Say
"I was skeptical at first, but the quality of contacts I have developed in the Auto Parts group is amazing. I closed a deal with a Kenyan buyer within 3 days of joining."
Ahmed Al-Sayed - Export Manager, Dubai
"The Foodstuff group helped us find reliable business partners in Africa. We have been paid members of this unique WhatsApp community for over two years now."
Diego Camerin - Breakout Energy Drink, Italy
"As a cosmetics manufacturer, reaching cosmetics importers and wholesalers in Nigeria was difficult. This WhatsApp group made it instant. Highly recommended."
ONE WAY a premium leisure-wear fashion designer label has been creating captivating and authentically african designs for the casual clothing aficionado, since it's inception three decades ago, this renowned label has been manufactured by STRAIGHT LINE ENTERPRISES LTD, the brainchild of the founder and Managing Director, Permod Malhotra.
The T-shirts was the first in the series of clothing to be introduced. The product range rapidly expanded to include safari-wear, fleeces, kikoys (also known as kikoi, sarong, wrap-around, khanga) toweling, caps and linen. Focus on quality and adapting designs to the environment it operates in, has lead to the company's reputation as the East African leader in it's market segment.
Almost 30% of ONE WAY's production is for the East African market and 70% is exported. The ONE WAY label has extensive penetration into the hotel- and tourism industry in Kenya, Tanzania - Zanzibar and Uganda, supplying top boutiques and hotel chains, to name a few - the Serena Chain of Hotels and Lodges, the Hilton Group and Sopa Lodges. On the Duty-Free front, we supply the Kenyan Duty Free and Transit Duty Free in Dar es Salaam, Arusha and Entebbe.
We have several outlets selling exclusively ONE WAY in the East African region and also supply to buyers in Germany, Finland, Greece and the United Kingdom who import from us for niche markets.