The launch of the BestDrive Tyre fitment network is proof of Continental’s confidence in the growing awareness of, and demand for, a strong retail brand. BestDrive, previously trading as ContiPartner and FIT&GO, focuses on delivering an exceptional service experience underpinned by quality products and has been a leading tyre retail brand in Europe and in Asia since 2006. Regardless of country or location, the objective of each BestDrive fitment centre is the same: to become the world’s leading tyre service network through a commitment to the best service, quality workmanship and supply of respected brands at affordable prices. From a local perspective, BestDrive is managed by ContiTrade Africa which is responsible for Continental’s tyre fitment retail and franchise operations. As subsidiaries of German-based Company, Continental AG, ContiTrade Africa works closely with Continental Tyre South Africa to ensure that Continental tyre fitment services are delivered to the highest possible standards through BestDrive tyre fitment centres. The BestDrive fitment centre network is by no means restricted to Continental tyre brands, and each fitment centre offers a wide range of tyre brands and automotive components from all leading manufacturers. With targeted expansion into new markets, ContiTrade Africa will steadily strengthen its distribution network throughout Africa in the years to come. BestDrive is aimed at the business owner who is looking for a tyre fitment solution, but who knows that offering more than just tyres is important to the community and the small businesses that form the foundation of their customer base.